RE/MAX Lakeshore · Marketing Department
In-house · For RE/MAX Aboutowne agents
Your business.
Your brand.Elevated.
Professional real estate marketing, built in-house. Our marketing team designs your brand, builds your website, runs your social media and markets every listing, so you can spend your time with clients.
4
services, from your brand to every listing
12/mo
custom social posts a month, designed and posted for you
5
virtually staged or renovated photos with every listing
2days
business days to turn a listing into a full marketing kit
Why our marketing team
Your own creative team, right inside the brokerage.
You’re great at real estate. We’re great at marketing it. Our in-house team handles the design, writing and posting, so your brand looks polished everywhere and you get your time back.
Save hours every week
No more late nights in Canva. Tell us what you need and get back to your clients.
One consistent brand
Your logo, fonts and colours on every post, sign, sheet and page, so people know it’s you.
Professionally designed
Every piece is custom designed by our team. No generic templates.
We already know real estate
Just Listed, Sold, price changes, open houses, market updates. We speak your business.
An in-house team
Your marketing team is right here in the brokerage, not an outside agency you have to chase.
A brand people remember
A polished, recognizable personal brand that wins listings and keeps you top of mind.
Doing it yourself vs. doing it with us.
- –Hours in Canva every week
- –Fonts and colours change from post to post
- –Listings get marketed when there’s time
- –Website, CRM and email in different places
- –Posting whenever you remember
- ✓We design it. You approve it.
- ✓One brand on every piece you put out
- ✓Every listing marketed in 2 business days
- ✓Website, CRM and client portal as one system
- ✓Up to 3 posts a week, on schedule
Our services
Four services. Built around you.
Pick one, or put them together. Tap a service to explore what’s included.
Brand DiscoveryKit
A brand that looks like you, from your logo to your signs and stationery.
WebsiteSubscription
A custom Lofty website and full CRM, built around your brand.
Social MediaSubscription
Custom posts and every listing, designed and posted for you.
ListingPackage
Social tiles, marketing book, feature sheet, floor plans and virtual staging.
01 · Brand Discovery Kit
A brand that looks like you.
Whether you’re refreshing what you have or starting from scratch, we design a complete brand around your style, then hand you every file.
Why it matters: a cohesive brand makes you look established, professional and recognizable everywhere you show up, from your sign on the lawn to your next Instagram post.
Designed from scratch, with versions for light and dark backgrounds.
A font pairing for your headings and body text, plus your brand colours with print and web codes.
Your signs, designed in your brand and ready for any sign company to print.
Your logo, fonts and colours together on one page, so every designer and printer gets it right.
Stationery for listing appointments and client packages, all in the same look.
Just Listed, Just Sold, Open House and Price Improvement templates you can fill in yourself.
PNG and JPG files, with vector files available, plus a Canva link. Yours to use however you like.
Example brand kits. Yours is designed from scratch, just for you.
Discover
A short visual quiz. You react to images, not design terms, and we learn your style.
Design
We design your logo, fonts, colours, signs, stationery and listing templates.
Deliver
You get PNG and JPG files (vector available), plus a Canva link for your templates.
Brands we’ve built.
Every logo here was designed by our team for agents and teams in our office.
02 · Website Subscription
Your website finds the leads. Your CRM closes them.
Not a template. A custom-designed real estate website and a full Lofty CRM, built as one system around your brand and launched for you. One login for your website, leads, follow-up and client portal.
Example sites. Yours is custom designed to your brand.
Not just a website. An all-in-one lead system.
Custom design
- Fully custom homepage
- Your colours, fonts + imagery
- Luxury, editorial direction
- Desktop + mobile optimized
- Branded buttons + forms
Pages at launch
- Up to 10 core pages
- Home, About, Buyers, Sellers
- Featured listings + search
- 5 community pages
- Testimonials + contact
Launch, SEO + yearly audit
- Domain, DNS + SSL setup
- Google Analytics + Search Console
- Foundational SEO setup
- Mobile + browser testing
- Yearly website audit
A full Lofty CRM, built in
- MLS / IDX property search
- Lead registration + capture forms
- Every lead saved to your CRM
- Contact management + pipeline
- Client portal for buyers + sellers
Brand Discovery Kit, free
- A $999 value, included
- Your brand is locked in first
- So your site looks like you from day one
Signature Website · 12-month term · Team websites from $699/month
03 · Social Media Subscription
Social media, done for you.
Custom, on-brand content every month, written in your voice and posted for you on Facebook, Instagram and LinkedIn. You sell real estate. We keep you visible.
@janedoerealty
@thedoeteam
@johndoerealty
Our posting strategy
Three posts a week, backed by data.
Buffer analyzed 2M+ Instagram posts across 100,000+ accounts. Reach jumps when you post more than once or twice a week, so we plan one to three quality posts a week.
Custom content, not templates
Real posts our team has made.
Hover or tap a post to flip through it. Scroll sideways for more.
If Oakville neighbourhoods were cocktails
A 9-slide series that pairs each neighbourhood with a drink.
Real estate school doesn’t teach this
Lessons from real deals, in the agent’s own voice.
If my dog was a Realtor
Buying tips told through the agent’s own dog.
Some things that scare us as realtors
A Halloween carousel on buyer mistakes to avoid.
Just Listed, Open House, New Price, Sold
Every listing, designed in your brand and posted for you.
Every listing, covered.
*Reels and video when your photographer provides them. Refresh posts must be requested on those dates.
One quick form. Every month.
- We send your monthly content form
- You pick your ideas, and add your own
- We design every post + write the captions
- You approve. Nothing goes live without your OK
- We post, up to 3 a week, on schedule
Month to month · No setup fee · Team pages from $749/month
04 · Listing Package
Every listing, beautifully marketed.
Your one-stop listing marketing solution. You send the finalized details, photos and price. Our team turns it all into professionally branded print and digital marketing, delivered to your Google Drive.
All we need from you
- ✓Link to your photos
- ✓Property description
- ✓Number of beds + baths
- ✓Asking price
- ✓Link to your logos
One quick Google Form. Please allow 2 business days.
What you get
- Social tilesBranded tiles, caption written for you
- Marketing bookA custom property book, print + digital
- Feature sheetBranded, ready to print and share
- Floor plansBranded floor plans that match your look
- Flyers + door knockersJust Listed / Just Sold, on request
- Virtual staging + renovationsUp to 5 photos per listing
Virtual staging + renovations, included.
Stage vacant rooms or virtually renovate dated ones, so buyers see the full potential of the home.
Up to 5 photos per listing
*Custom listing page for agents on our Website Subscription.
Before + after
See the difference.
Drag the slider. Stage vacant rooms or virtually renovate dated ones, so buyers see the full potential of the home. Up to 5 photos are included with every Listing Package.
About the Listing PackagePricing
Simple, transparent pricing.
Monthly subscriptions, one-time branding and per-listing marketing. Pick what you need, and save when you put them together.
Monthly subscriptions
Website Subscription
Signature Website
+ $999 one-time setup · 12-month term
- Custom-designed Lofty website
- IDX property search + lead capture
- Full Lofty CRM + client portal
- Up to 10 core + 5 community pages
- Domain, SEO + analytics setup
- Yearly website audit
- FREE Brand Discovery Kit ($999 value)
Bundle + Save
Website + Socials
+ $999 one-time setup · 12-month term
$1,148 value · save $48/month- Everything in Signature Website
- Everything in Social Media
- Just Listed / Just Sold e-blasts
- Listing Package for $100 per listing
- Custom listing page for every listing
- FREE Brand Discovery Kit ($999 value)
Social Media Subscription
Social Media
Month to month · No setup fee
- 10–12 custom posts a month
- Every listing, designed + posted
- Captions in your voice + hashtags
- Bank of Canada + GTA market updates
- Facebook, Instagram + LinkedIn
- FREE Brand Discovery Kit ($999 value)
One-time + per listing
One-time
Brand Discovery Kit
Free with any Website or Social Media subscription
- Custom logo, light + dark versions
- Fonts + colour palette
- For Sale + Open House sign designs
- Business cards, letterhead + folders
- Brand kit sheet
- Canva listing templates
- PNG, JPG + vector files you keep
Per listing
Listing Package
No monthly fee · Pay only when you list
- Social tiles + caption
- Marketing book (print + digital)
- Feature sheet
- Branded floor plans
- Up to 5 staged or renovated photos
- Flyers or door knockers on request
- Delivered to your Google Drive in 2 business days
Team subscriptions
Team Website Subscription
Team Website
+ $1,500 one-time setup · 12-month term
- Custom team website + IDX search
- Full Lofty CRM + client portal
- Up to 15 core + 10 community pages
- Covers up to 2 team members
- +$99/month per additional member
- FREE Brand Discovery Kit ($999 value)
Bundle + Save
Team Website + Socials
+ $1,500 one-time setup · 12-month term
$1,448 value · save $48/month- Team website + full Lofty CRM
- Main team page socials, 10–12 posts a month
- Covers up to 2 people
- +$99/month per additional team member
- Agents’ own socials: +$500/month each
- Listing Package for $100 per listing
Team Social Media
Team Social Media
Main team page · Month to month
- 10–12 custom posts a month for your team
- Every team listing, designed + posted
- Captions in your team’s voice
- Each agent can add their own socials
- +$500/month per additional agent
Every listing is only $100 instead of $249.
For agents with a Website, Social Media or Bundle + Save subscription. Agents with a website also get a custom listing page.
$249$100
All prices in CAD, plus HST. Website plans and website bundles carry a 12-month commitment. Social Media and the Listing Package are month to month.
Domain purchase and renewal are paid directly by you, so your domain always stays in your name.
Custom projects
Need something else?
Beyond our four services, our team designs one-off pieces whenever you need them. Tell us what you’re working on and we’ll send you a custom quote.
Email info@lakeshoreremax.com
How it works
Getting started is easy.
Choose your service
Pick the package or marketing support you need. Not sure? We’ll help you decide.
Tell us about your brand or listing
Fill out the right form and send us your materials. It takes about 2 minutes.
We create
Our in-house marketing team designs and prepares your marketing, in your brand.
Review + launch
You approve everything first. Then we launch it, or deliver it ready to use.
Let’s get started
Ready to elevate your marketing?
Whether you need a complete personal brand, a custom website, consistent social media or professional listing marketing, our in-house team is here to help.
Or email us at info@lakeshoreremax.com
RE/MAX Aboutowne Realty Corp., Brokerage · Independently owned and operated